Parmer Ranch is a 500-acre master-planned community in Georgetown, Texas, developed with a vision of creating a high-quality residential environment that balances growth, preservation, and long-term livability. The project includes a variety of housing types, commercial opportunities, schools, parks, and community amenities, all connected through a thoughtfully planned framework.
SEC Planning provided master planning, neighborhood layout design, commercial and mixed-use planning, park and amenity design, landscape architecture, tree preservation planning, and entitlement support services related to the creation of a Municipal Utility District (MUD).
One of the defining goals of the project was preserving the site's mature live oak trees. SEC strategically located parks, amenities, open spaces, and roadway alignments to protect significant tree stands and incorporate them into the community experience. Rather than treating these natural features as obstacles, they became organizing elements within the master plan.
Today, Parmer Ranch is nearing build-out and has attracted strong demand from builders, major commercial investment, and new educational facilities. The result is a community that feels established, connected, and rooted in the character of the land itself.
Avery Centre is a 1,000-acre mixed-use development in Round Rock, Texas, envisioned by the Avery Family as a legacy project that would benefit future generations. The goal was to create a walkable community that brings together education, healthcare, employment, housing, and recreation within a single connected environment.
SEC Planning has been involved with the project since 2007, providing services including master planning, PUD entitlements, community design guidelines, residential neighborhood planning, campus planning, landscape architecture, streetscape design, park planning, trails, signage, and amenity design.
One of the project's greatest challenges was creating a flexible entitlement framework capable of supporting a wide range of uses while adapting to future market demands. Working closely with City leaders, educational institutions, and healthcare providers, SEC helped establish a vision that continues to guide the development today.
Now home to Austin Community College, Texas A&M Health Science Center, Texas State University, Seton Hospital, and a variety of residential neighborhoods, Avery Centre continues to evolve as a destination community where people can live, work, learn, and access healthcare in one connected place.
The Co-op is a mixed-use destination in Hutto, Texas, created through a partnership between MA Partners and the City of Hutto. Built on the site of a former cotton gin and agricultural hub, the project was envisioned as a walkable district that combines dining, entertainment, office space, multifamily housing, public gathering areas, and civic destinations within a single connected environment.
SEC Planning provided master planning, entitlement services, landscape architecture, community branding, signage design, architectural design guidelines, streetscape design, 3D visualization, and ongoing site planning support throughout the development.
The project presented numerous challenges, including complex entitlement requirements, environmental remediation, political uncertainty, public opposition, and the disruption caused by the COVID-19 pandemic. SEC worked closely with the development team and City staff to maintain the project's vision while navigating those obstacles.
One of the most distinctive aspects of The Co-op is the transformation of a major drainage corridor into a system of lakes, boardwalks, pedestrian connections, and gathering spaces. Combined with the preservation of historic agricultural elements and the creation of a central Town Green, these features have helped establish The Co-op as a recognizable destination and community gathering place within Central Texas.
